Why and how is this startup beating the biggest companies in the world? To discover Xiaomi's secrets and to investigate the state of Android in China
In the four short years since its founding, Xiaomi has become the electronics brand to watch in the most populous nation on earth.
But if Xiaomi wants to maintain its growth and expand outside of China, it must be prepared to accept the consequences for its tendency to blatantly rip competitors off.
Though China has IP laws, they are generally considered weaker and are infrequently enforced. Here, originality is of utmost importance and intellectual property is highly regarded and protected.
The company produces some original products, but the design of many of its offerings are more mashups than homages.
This Xiaomi knows exactly what it’s doing. Cool.
There have been many ‘inspirations’ for Xiaomi’s designs. Firstly the nature of the way, FLIPKART decided to dispose off MI3 phones were rude, lacked convenience, transparency and caused unnecessary uncertainties, anxiety.
